It’s summer time ‘17. Turn on the radio and you could hear “New Rules” or “Wild Views” or “Despacito”. Prince Harry is fast paced jetting off to Botswana with his getting-major girlfriend Meghan Markle. A huge influencer-stuffed new music pageant on a non-public Bahamian island turns out to be a significant influencer-filled fraud. We’re laughing at distracted boyfriend memes, we’re consuming Unicorn Frappuccinos, we’re feeding on…zoodles? And everyone—yes, everyone—has nails tipped with Essie Clambake.
The not-rather-orange, not-quite-red shade wasn’t new, but garnered a slow-burn level of popularity that burst aflame four years ago. 2017 was the year ITG dubbed it “The Nail Shade Of The Summertime,” many thanks to its “perfect hue equivalent sections lobster tail and blood orange mimosa, with a dash of Clamato to style.” As shortly as the initially buds would pop up on the trees outdoors our flats, we’d see Clambake on great women, trend insiders, and absolutely everyone else. Remarkably, no make a difference how many people today we observed it on, it under no circumstances acquired fatigued. Two a long time later, The Strategist would check with “What’s the Following Status Nail Polish?” citing Clambake as an case in point not for its luxurious selling price tag (it is normally been a drugstore buy) but sheer ubiquity amongst ladies in the know.
And then, as unexpected as the first cold day following months of blistering heat, it vanished. Essie discontinued the cult shade later on that year, relegating diehard fans to on line obtain-promote-trade concept boards and “RARE” Ebay listings in research of Clambake. For the initial time because, Essie is re-releasing it for a constrained time, completely at CVS. It is really their most requested shade on social media, and with anyone effectively in the swing of at-dwelling manis, they figured they’d toss us a bone.
Now, it is not 2017 and it is not (however!) summer season. But if you take into consideration that we are already earlier the worst month of spring and the weather in New York is supposed to be a sunny 66 levels now, it is mainly summer time. And anyway, summer time is just not the point—it’s the fantasy of summer months, a perfectly hued dream of beachside bonfires and melty ice product cones and modest young children in gingham seersucker. In 2017 we escaped into the fantasy of Clambake, and in 2021, Clambake’s back again, little one. We are stocking up.
Picture via ITG